A New Era For The Emblem - BMW Subtly Updated Their Iconic Logo & It's Actually Not Bad

Written By: BAVMODS® Team

Updated: Sep 22, 2025

Whatever generation first pulled you into BMW, the brand left its mark. Over the years, we’ve watched grilles grow, headlights sharpen, and styling evolve. But every so often, a change comes along that’s bigger than a facelift or a new chassis code. That’s what we’re seeing now — except this time, it’s subtle. So subtle that you’d have to squint at the hood or trunk to even notice. BMW has done something it’s only done seven times in its entire history: redesigned its emblem.

That may not sound like much, but for enthusiasts — the die-hard BMW fanatics — it signals something larger: a shift in identity, a redefinition of where the brand is heading. And if we’re being honest, past emblem changes haven’t always been embraced. The more dramatic tweaks often sparked criticism, with fans saying BMW was “fixing what wasn’t broken.” This time, though, the balance feels right. It’s fresh without tossing aside the heritage.

 

BMW recently unveiled its Neue Klasse lineup, debuting exclusively in all-electric form. Yet the brand reassured enthusiasts that the legendary M3 will live on in both EV and combustion-engine variants — a nod to the roots that built its legacy, as we highlighted in our previous issue. Still, beneath those promises, BMW is sending a quieter message: the company itself is evolving at its core. And that transformation is symbolized in the smallest of details — the new roundel.

Look closely and you’ll see the updates: the chrome ring separating the Bavarian blue-and-white quadrants is gone, along with the thin cross bars that once bisected the colors. The outer black ring now wears a satin finish instead of gloss, while the “BMW” lettering has been slimmed down and sharpened. Even the proportions are tighter, with the quadrants pulled closer to the edge for a cleaner, more balanced look.

 

Unlike the blue-trimmed badges once reserved for electrified models, this emblem is standardized across the lineup — uniting both combustion and electric BMWs under a single identity. It may be a minor update, but it’s a clear signal: BMW is aiming for modern simplicity while preserving over a century of tradition.

 

It’s proof that sometimes less is more. The brand managed to evolve the roundel without overhauling it — and maybe this time, they finally struck the right chord.

So what’s your take on BMW’s new emblem? Did they nail it, or should they have left it untouched? Share your thoughts with us on Instagram — tag or DM us at @bavmods.

Title

Your One-Stop BMW Enthusiast Shop.